Disruption and digital transformation determine the change of markets and industries. Classic value chain activities such as purchasing, marketing and production are being supplemented or replaced by new business areas and models through digital transformation and the associated data diversity and availability. New requirements for structures and processes in planning, organisation, management and monitoring offer opportunities and risks. The development of (digital) business models is the basis for the economic success of companies. An understanding of digital value creation, e-business platforms and process models for digital transformation is essential. New customer requirements and a multitude of new channels combined with emerging megatrends present companies with major challenges. Speed, enablers and agility are the basic prerequisites for surviving in the competition in the long term.

This course teaches the relevant elements and possible modes of action of digital transformation along the innovation process / value creation activities. After completing the module students should understand different views on the topics, should know in which situations tools can be used and when these tools' usefulness ends and be able to place future strategic and business model concepts in taxonomy of approaches. The course gives an introduction to the most relevant principles and concepts which are necessary to understand how companies operate in today’s business environments. The course aims further at developing analytical skills that facilitate the problem-solving and strategic decision-making activities in companies.

Content:

1. Fundamental:

   • Definition of terms, contents as well as social, societal and economic effects of digitalisation

   • Technical basics of digitalisation

2. Digital Business Modelling:

   • Business Model Design &Transformation

   • Strategic management in e-business

   • E-business & digital platforms

   • Digital business models and connection to analogue business models

   • Illustration of digital disruption based on case studies

   • Influence of digital media on business models

   • Digital Customer Journey & Customer Experience Management,

3. Leadership, people & culture in the digital age

   • Understand requirements for new work, digital leadership and agile management

   • Ethical and legal issues of digitalisation