Business Model Innovation

 

The content of the class Business Models Innovation:

  • New competition arena: disruptive changes in technology and business

    • Variety of innovations

    • Disruptive innovations: markets and technologies

    • Towards value- and business model innovation

  • Redefinition of market boundaries

    • What is my business?

    • Value innovation, “blue ocean strategy”, “white space” and other concepts

    • Changes in value chains and evolving profit patterns

  • Business model innovation

    • Business model as dominant business logic

    • Business model canvas

    • Innovative business model in different industrial contexts

  • Putting new value architecture into practice

    • Prototyping

    • Testing

    • Lean business model canvas

  • Managing organizational change to support value innovation

    • Key concepts in change management

    • Overcoming the barriers to implementing value innovation

5 ECTS

Semester 4